The Price Of Forging Your Own Path

The other day I wrote about the difference between being an individualist verses being a carbon copy clone of society, and how the only path to happiness and success is that of the individualist, who questions and turns his back on conventional ways of thinking and living and takes it upon himself to set his own standard of living and values.

However there is a price to pay for choosing such a path.

Steven Pressfield put it nicely in his book The War of Art, when he said:

“The artist committing himself to his calling has volunteered for hell, whether he knows it or not. He will be dining for the duration on a diet of isolation, rejection, self-doubt, despair, ridicule, contempt, and humiliation.”

From my experience of following the path of entrepreneurship, this rains true.

I’m in an entrepreneur mastermind group of smart, driven and awesome dudes from all over the world, and a common topic of conversation is how to deal with people who don’t “get it”, especially for those who are fresh to their entrepreneurial journey.

The answer is that ultimately, you don’t deal with them.

Because although the path of the individualist is rewarding, it’s tough, and it requires 100% of your time, attention and commitment.

You let the crowd think their thoughts, talk behind your back, whatever they’re gonna do.

You’ll learn that you don’t have time to stop moving and try to bring them around to your way of thinking, that trying to convince a sheep to think like a wolf is pointless…

Plus it just pisses off the sheep.

There are certain benefits to this though.

While jarring at first, you rapidly become desensitized to what others think of you…

And it also automatically weeds out the people who you don’t want around you, who are going to spend their time complaining, gossiping and talking about nonsense you have no interest in.

You only attract other winners into your life, those who “get it”.

Society ingrains it into us that being nice and universally liked and approved of is something of great important.

I call bullshit on that one, and so has every great man in the history of the human race.

So, if you’re committing yourself to a course of action that requires you to forge your own path, keep this in mind from the beginning.

An unexpected difficulty is a lot more jarring than one that is expected.

Expect the crowd you shun you and condemn you for your non-conformity.

Just don’t break stride, keep moving.

All the best,

Ryan “Too Busy To Give A Shit” Kuchel

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About the Author

Ryan Kuchel is an entrepreneur and founder of

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